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Job Opportunity: Digital Marketing Manager (Maternity Cover)

Are you looking for a dynamic marketing role with the opportunity to make a real difference? Then Our Digital Marketing Manager role could be for you!

Location:  Birmingham


Contract Type: Full time, fixed term contract (10 months). Hybrid working with at least 1 day a week in Birmingham-based office


Proposed Start Date: 4th March 2024


Salary: Up to £38,000


Benefits Include:

    • Generous holiday entitlement
    • Flexible & hybrid working
    • Pension
    • Life assurance
    • Critical illness cover
    • Income protection
    • Flexible benefits including retail and leisure discounts, health care and cycle to work schemes

Services For Education is a growing children’s charity in Birmingham. We use the power of learning and music to improve outcomes for children, young people and communities. Our diverse charitable projects support disadvantaged and vulnerable children, children in care, children and adults with additional needs (including mld, sld, pmld, asd) and adults who are at risk of isolation and loneliness. By joining our team, you would be helping to change the lives of so many people in Birmingham.

the role

This role is responsible for developing, growing and managing digital marketing campaigns across a range of platforms to meet the business needs. The role is also responsible for developing our digital strategy, PPC campaigns, Search Engine Optimisation, creating rich content, developing landing pages, updating website, and our conversion activity using, for example  through emails (via Pardot).

Key responsibilities

  • Design, plan and implement innovative and effective integrated marketing campaigns in support of and aligned with business development goals
  • Maintain a strong web presence to boost our brand awareness and ensure we are optimising website content, landing pages and paid search copy
  • Development, launch and optimisation of various PPC campaigns, running accounts on search platforms (e.g. Google AdWords, Bing) including the monitoring of budget and adjusting bids to gain better ROI
  • Maintaining and developing partnerships with PPC ad platforms and vendors
  • Develop, plan and execute successful SEO strategies
  • Direct off-page optimization projects (e.g. link-building)
  • Working with the Digital Content Co-ordinator manage, curate, create and publish original, high-quality content (e.g. website, landing pages, blogs, press releases, emails and podcasts), using keyword research to inform and guide decisions as to content materials
  • Manage conversion activities (e.g using Pardot)
  • Track KPIs to assess performance, pinpoint any issues of over/underperformance and make recommendations for further promotional or remedial action, as appropriate
  • Produce regular reports for management (e.g. dashboards on PPC CPLs, traffic, rankings and other SEO aspects) to inform strategic marketing planning and decision making
  • Liaise with in-house designer to ensure integrated campaigns developed are on brand
  • Undertake continuing professional development to ensure we stay up-to-date with digital media developments
  • Line Management of Digital Content Coordinator

You can read the full job description and person specification here.

how to apply

Applications must include a covering letter that outlines how your skills and experiences match the person spec to be consider for the role. Applications will only accepted from those that have completed a covering letter. 

Due to the large number of applications we receive, unfortunately we are not always able to respond to all applications received. If you do not hear from us within 2 weeks of the closing date, please consider your application to have been unsuccessful on this occasion, but you are very welcome to re-apply at another time.

POST APPLICATIONS TO:

Services For Education
Unit 3 Holt Court
Holt Street
Birmingham Science Park Aston
Birmingham
B7 4AX

T: +44 (0)121 366 9950

EMAIL APPLICATIONS:

Please send your CV and a covering letter stating clearly which role(s) you are interested in applying for to:

recruitment@servicesforeducation.co.uk

Page Last Modified:  15/01/2024 09:00