Here is a basic job advert for a primary teacher.
On the screen are some highlighted areas oof the advert which show weaknesses in the language used. This could encourage non-suitable people to apply as they may think you’re an easy target.
Did you spot all these? What could we say instead?
Lucie Welch – Adviser, Services For Education
Lucie Welch has worked in Primary Education for over 15 years, holding a range of leadership positions including Assistant Headteacher, Designated Safeguarding Lead, Attendance Lead and Designated Teacher for Looked After Children. Having worked across several local authorities and multi-academy trusts, Lucie has developed extensive expertise in safeguarding and supporting children and young people to thrive both academically and personally.
At Services For Education, Lucie is a member of the Safeguarding Team, working with schools, colleges, trusts and other educational settings across Birmingham and beyond. She delivers statutory safeguarding and training, supports organisations through safeguarding audits and reviews and works collaboratively with leaders to strengthen safeguarding culture and practice.
Alongside her safeguarding work, Lucie leads the impactful Health for Life programme across Birmingham, supporting schools to promote healthy lifestyles, wellbeing and positive outcomes for pupils, families and wider communities. Drawing on her extensive school leadership experience, she also contributes to teacher development through her previous work with the SCITT programme and as a facilitator of the Early Career Framework (ECF), supporting trainee and Early Career Teachers to build the knowledge, skills and confidence needed for successful careers in education.
Jo Perrin - Head of School Support, Adviser, Services For Education
Jo Perrin is a seasoned Education Adviser with a strong background in safeguarding. She has held key roles as a Designated Safeguarding Lead, secondary school teacher and pastoral lead in the education sector. Facilitating training to enhance the knowledge and skills of professionals working directly with children and young people is her passion.
With a wealth of experience in teaching PSHE and expertise in childhood trauma from her time as a foster carer, Jo is dedicated to supporting organisations that work with children and vulnerable adults on safeguarding issues.
She is actively involved in professional safeguarding groups in the West Midlands and is currently collaborating on a research project with colleagues from the University of Birmingham focusing on FGM awareness within communities. Jo has worked as a West Midlands' Adviser for national PSHE resources, presented at the Sex Education Forum National Members' Event and authored an advertorial for PSM magazine, and articles for both SEND magazine and SecEd.
Jo's expertise extends to training on topics such as Safer Recruitment and Mental Health at Work. She is also a facilitator for the nationally recognised NPQSL and NPQ SENCO qualifications, supporting senior leaders in education. Her contributions to publications and development of resources for RSE provision have been well-received by schools nationally and internationally.
With her extensive experience and dedication to professional development, Jo Perrin is a highly respected figure in the field of education. Her guidance on safeguarding, mental health awareness, personal development, and relationships education is highly valued within the industry.
Liz Bates – Independent Consultant
After teaching for 25 years, Liz worked as an advisor with Services For Education for over 10 years leading on Mental Health, Emotional Health and Wellbeing before becoming an independent consultant. As well as working with schools Liz has presented key note talks, workshops and research findings at national conferences.
Liz has written 4 books and teaching resources that are used across the country by schools and other professionals working with children. Liz also works as a schools’ engagement trainer for the Anna Freud Centre, a Wellbeing Award advisor for Optimus Education and is a Protective Behaviours practitioner and trainer.
Charlie Laffan – Independent Integrative Counsellor
Charlie is an Integrative Counsellor who works with adults and children, delivering family support, mentoring and counselling.
She has extensive experience of providing specialist support with families and individuals in schools, and across a wide range of sectors.
Charlie’s counselling has a holistic approach and is tailored to the client’s needs. She brings this philosophy to mentoring and family support, providing therapeutic and practical interventions for young people and families.
Julia Davey – Director, Supervision in Schools
Julia brings over 20 years experience in Education and Social Care. Her roles have included school advisor, national safeguarding programme developer, strategic lead in SEND and Safeguarding and qualified systemic supervisor in multiple contexts. With understanding of the daily challenges of a DSL in a school setting and wider safeguarding considerations, Julia brings knowledgeable and sensitive insights alongside practical tools, to generate solution focused actions for individual cases and the whole school system.
Edwina Langley – Lead Attendance Officer, Birmingham City Council
Edwina Langley is the Lead Attendance Officer for Birmingham City Council. A qualified social worker with a Masters’ degree in Social Science, and experience in family support, Edwina has worked in the city for 26 years, working directly with schools. Currently, Edwina leads the Education Legal Intervention Team providing statutory support and advise to schools relating to school absence, legal processes and related early help.
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Emma Mudge – Adviser, Services For Education
Emma Mudge has over 20 years of experience working in primary education. Throughout this time, she has become a leader in a wide variety of areas throughout the school including Assessment, Teaching and Learning, Curriculum Management and Lead DSL, to name but a few. As Deputy Head Teacher and Acting Head Teacher, she has been at the forefront of school leadership and improvement.
During her role as English leader, she successfully introduced new approaches which significantly raised attainment. This led her to be approached to support other English coordinators across Birmingham, make presentations to school leaders and become a member of a small group of specialist teachers and leaders, tasked with improving the reading attainment in a number of schools across the city.
Emma now works as the Educational Adviser for English at Services for Education, sharing her experience and knowledge of working in primary schools to continually promote and improve the standard of teaching and learning in English, and in school improvement.