Balancing Financial Sustainability, Culture, and Impact
2025 was a pivotal year for Services For Education, marked by strategic renewal, expanding music and educational programmes, innovative fundraising, and a deepening commitment to inclusivity and community impact. Our new strategy sets a clear direction for the future, ensuring that Services For Education remains at the forefront of educational and cultural development in Birmingham and beyond.
Strategic Direction & Organisational Growth
This has been an invigorating year with several stand-out moments where we have pioneered new initiatives, celebrated our successes and successfully managed competing priorities.
We have had the opportunity to reflect on our past by reviewing the outcomes of our previous five-year strategy whilst also contemplating the future with the publication in September of our new 2025–2028 Strategy. This shifts from a five-year to a three-year planning horizon – reflecting a deliberate move towards greater agility and responsiveness in a rapidly changing educational landscape.
The new strategy was shaped through extensive stakeholder engagement and focuses on excellence, collaboration, and meaningful impact for children, young people, and educators in Birmingham and further afield.
I am deeply grateful for the contributions of our external stakeholders and colleagues whose insights and feedback have been invaluable in helping our Board of Trustees and Senior Leadership Team shape a strategy that is both grounded and forward-looking.
This is more than a document — it’s a commitment. A commitment to excellence, to collaboration, and to making a meaningful difference in the lives of children, young people, and educators.
Please explore the strategy, share your thoughts, and join us on an exciting journey towards 2028 ➡️
Together, we’re bringing music and learning to life.
Sharon Bell, Chief Executive
Social impact & outreach
- Health & wellbeing: our “Health for Life” programme ➡️ in primary schools continues to be recognised for its innovative approach to supporting and encouraging a healthy lifestyle amongst children and their families. This year, 15 primary schools from across Birmingham were awarded for building and sustaining healthy lifestyles, gathering at Cadbury Concert Hall in Bournville to celebrate their achievements and proudly accept their plaques from the Lord Mayor of Birmingham, Councillor Ken Wood.
- Inclusive Programmes: We continue to prioritise inclusivity, ensuring children with special educational needs and disabilities had access to music and learning opportunities. More than 20% of children supported by our Music Service have special educational needs.
- Community Engagement: Through projects and events, we have strengthened ties with local communities, supporting wellbeing and fostering a sense of belonging among participants.
Music & cultural engagement
- Music Education at the Core: We continued to champion music education, inspiring and nurturing talent across schools and community settings. Our charitable projects, such as the #MusicCan campaign, highlighted the transformative power of music in young lives.
- Outdoor Festival & Events: We hosted events such as the Outdoor Festival 2025 ➡️ and Youth Proms ➡️ at Symphony Hall which brought together students, teachers, and the wider community to celebrate learning and creativity. Our young musicians were selected to perform at Music for Youth’s Annual Proms at Royal Albert Hall before an audience of around 5,000.
- Community & Inclusive Choirs: The Birmingham Inclusive Choir ➡️ and Community Choirs ➡️ saw significant growth, with regular participation and positive feedback from members and their families. These initiatives reinforced SFE’s commitment to inclusivity and community engagement through music.
Educational provision & support
- Comprehensive Professional Development: We maintained a strong focus on empowering educators and school leaders through a wide range of professional development opportunities. This included ongoing CPD (Continuing Professional Development) courses, updated safeguarding training, and targeted support for school improvement initiatives ➡️
- Free to access resources: Blogs and advisory articles written by our experts keep teachers, classroom assistants and parents/carers up to date with the latest news and advice. More than 30 were published during the year on topics ranging from mental health to safeguarding and statutory guidance for RHSE (Relationships, Sex, and Health Education) ➡️
- Online interactive courses: We have further developed live online courses to provide schools with easier access to expert advice and interactive discussions. This includes a free new course on how to get the most out of AI tools and chatbots ➡️
Partnerships, Fundraising & Recognition
- Charitable Fundraising: Our fundraising efforts included innovative events like our first sponsored tandem skydive ➡️ (successfully completed by two courageous supporters) raising funds to expand access to music education. Our free outdoor festival last May was only made possible through the generosity of our supporters ➡️. We have further developed our corporate connections and introduced new Christmas fundraising initiatives ➡️
- Partnerships: We have appointed ten Birmingham schools as Lead Schools for Music as mentors to other schools to assist in their development of their music curriculum and wider music offer ➡️. We also partnered with Birmingham Commonwealth Association with 50 children from two Birmingham primary school choirs performing at two events to mark Commonwealth Day in Birmingham in March. This included the first ever performance at a Citizenship Ceremony attended by the Lord Mayor. Their performances included a song written by our Composer in Residence inspired by the words of the late Queen Elizabeth II ➡️ . We have developed a partnership with CPOMS – a software platform for schools to manage safeguarding, wellbeing, and pastoral care ➡️
- Our Trustees: This year we welcomed two leading and experienced educationalists who have been appointed to the board of trustees – Eluned Mansell and Oliver Wilson ➡️. We would also like to recognise the achievement of our trustee and former chair Sarah Smith on obtaining the award of MBE ➡️
- Media Recognition: Our work and achievements were regularly featured in national and regional media, including a number of radio interviews, showcasing our work, specialist advice and our impact to further raise our profile in both education and charitable sectors ➡️. Our Chief Executive delivered a seminar on leadership at the Charity Finance Group’s Annual Conference and participated in the podcast Wit and Grit ➡️. Our voice in some fairly niche areas of safeguarding, wellbeing and school advisory support has opened unique opportunities, for example, after publishing a blog on links between animal and domestic abuse, we were invited to a veterinary charity conference alongside the NSPCC.
2025 Facts and Figures
Keeping in touch
Why not sign up for an educational-based newsletter:
- Subscribe to our free monthly newsletter for expert-curated insights, guidance and resources in the world of education -collated and created by our expert advisers ➡️
- Subscribe to our safeguarding newsletter: Receive our monthly free safeguarding newsletter for the latest insights, updates and expert advice in the world of safeguarding ➡️
- Or sign up for our charity newsletter: Sign up to our biannual charity newsletter today and we’ll send you our latest information and blogs about our charity work and projects ➡️
Looking ahead
- Commitment to Agility: Our new three-year strategy signals our readiness to adapt to future challenges and opportunities, with a focus on sustaining and expanding our impact in Birmingham and the wider region.
- Invitation to Collaborate: We invite stakeholders, partners, and the community to engage with our new strategy and join us in our mission to bring music and learning to life.






